Dana M. Lerner is a Tony-nominated theater producer and entrepreneur. She is the founder and CEO of Red Pelican Creative a social media consulting and management company representing prominent influencers and innovative brands in entertainment and beyond. Previously, Dana served as Social Media Strategist at Broadway Across America, the foremost presenter of first-class touring musicals and plays in North America, operating in 44 markets. Before that, she was the Business Intelligence Coordinator at BAA.
Dana is passionate about using data, paired with innovative and creative ideas, to address the changing needs of fans and audience members in today’s connected marketplace. She enjoys the challenge of distilling complex sets of digital data into actionable insights to drive successful promotional campaigns and influence decision making.
Dana made her Broadway producing debut in 2017 with Indecent (Tony Nomination). Her off-Broadway producing credits include Hundred Days, Far From Canterbury: A New Musical and Application Pending. Dana has also produced concerts, stage readings, and developmental workshops including We Have Apples: A New Musical In Concert and Songs for the Dead: The Songs of Matthew McCollum, among others.
Dana is a proud and active alumni volunteer of Cornell University. She serves as a Class Officer, Annual Fund Representative and Social Media Manager for the Class of 2014 as well as an Alumni Admissions Ambassador and the Social Media Manager for NYC Cornellians. Recently, Dana was selected to serve on the Council for Young Alumni Philanthropy as well as the Cornell Alumni Advisory Board for a two-year term.